On a conference call with White Sox senior VP of Marketing Brooks Boyer, Beerleaguer had an opportunity to ask Brooks about—what else—beer.
"Our relationship with Miller is so deep we, being their major partner in the city that they own and they dominate, is a great responsibility for the White Sox and it's also a great opportunity for us to partner with a major sponsor in the sports world and we take that responsibility very seriously...Our job is to sell as many Miller products as we can." --Brooks Boyer
Beerleaguer: This was in response to my question about Goose Island's status in the ballpark given that Anheuser-Busch bought them out earlier this week. But despite their new relationship with A-B, Brooks assured us that Goose Island taps could still be found across U.S. Cellular Field this season. But it gets better: the stadium's "Beers of the World" stands will be replaced by craft beer stands, which is an exciting development for this craft brew lover. While the previous stands were good for a mid-game Leinenkugel's Red Lager, adding craft beers—hopefully some local ones, like Two Brothers—should be a fine addition. Speaking for myself, I can't wait to see which craft beers are offered.
One other interesting quote from Boyer: "If you search really hard, you can still get a Bud or a Bud Light in our ballpark, you're just gonna have to really look for it." I'm not even a fan of Bud/Bud Light, but...challenge accepted.