Beer options at U.S. Cellular Field changing

On a conference call with White Sox senior VP of Marketing Brooks Boyer, Beerleaguer had an opportunity to ask Brooks about—what else—beer.

"Our relationship with Miller is so deep we, being their major partner in the city that they own and they dominate, is a great responsibility for the White Sox and it's also a great opportunity for us to partner with a major sponsor in the sports world and we take that responsibility very seriously...Our job is to sell as many Miller products as we can." --Brooks Boyer

Beerleaguer: This was in response to my question about Goose Island's status in the ballpark given that Anheuser-Busch bought them out earlier this week. But despite their new relationship with A-B, Brooks assured us that Goose Island taps could still be found across U.S. Cellular Field this season. But it gets better: the stadium's "Beers of the World" stands will be replaced by craft beer stands, which is an exciting development for this craft brew lover. While the previous stands were good for a mid-game Leinenkugel's Red Lager, adding craft beers—hopefully some local ones, like Two Brothers—should be a fine addition. Speaking for myself, I can't wait to see which craft beers are offered.

One other interesting quote from Boyer: "If you search really hard, you can still get a Bud or a Bud Light in our ballpark, you're just gonna have to really look for it." I'm not even a fan of Bud/Bud Light, but...challenge accepted.

Extra reading: Both Jim and James wrapped up the Boyer chat.

Comments

[Roger]

Now we're talking the important stuff JJ! I look forward to your reviews throughout the season, feel free to throw in some food options as well. Who knows, maybe I'll end up at the park someday.

[JJ -- White Sox Beerleaguer]

We're really blessed with the food and beer selection at the Cell...at least compared to Wrigely Field. And that's not meant as a typical White Sox "HAHA WE'RE BETTER THAN THE CUBS WOOOOO" thing, it's just that, let's be honest, Chicago Dogs and craft beer beat out generic fare and Old Style.

[czRR]

It's Sox Park never mention it as "The Cell"

[JRFegan]

Wrigley has the entire surrouding neighborhood composed of sportsbars to counteract their poor selection. Whether having a keg party extrapolated out into a multi-block urban area is convienient or horrifying...well, that's a separate discussion.

[mechanical turk]

I appreciate a man who appreciates a good beer. There's a joke somewhere about champagne but I'll stick with seconding the Two Brothers sentiment for now.

[Eric]

The parking lots around Sox Park ARE the neighborhood sportsbars. They get overpriced food and drink... we get tailgating!

I do wish we could get some Metropolitan or Half Acre in the park, though.

[Walter]

They just pikced up Ramirez from the Dodgers; and what did he do for them (the Dodgers)? I think that say it all. Also, I think the Sox missed out on getting Jim Thorne back. Maybe the Sox and Guillen and reload and work for next year.